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No longer embarrassing or, God forbid, cringe-worthy, half of all single people now use online dating sites to find love. There are literally hundreds of dating sites out there. The experts say: This is a great site for those who are looking for personality matching.

So, to make it a little less overwhelming, we’ve trawled the Internet for you and sought the advice of online dating expert Sloan Sheridan-Williams to find the 12 best online dating sites making the rounds. They’ve even patented The e Harmony Compatibility Matching System. They’ve taken 35 years of research to come up with a Relationship Questionnaire and pride themselves on matching users with people who are actually compatible with them. e Harmony takes the hard work out of trolling through 100s of photos and delivers compatible dates directly to your inbox.

The evidence they cite includes the number and range of profile questions, the matching algorithm, and the massive size of the user base.

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And because most dating sites ask users to give consent for their data to be used for research purposes, this online courting has played out like an enormous social science experiment, recording people's moment-by-moment interactions and judgments.

A team led by Elizabeth Bruch, a sociologist at the University of Michigan, Ann Arbor, tapped into this torrent of dating data.

Because of a nondisclosure agreement, the researchers can't reveal the exact source of their subjects, describing it only as an "established, marriage-oriented, subscription-based dating site" from which they randomly selected 1855 people, all based in New York City.

When you’re online dating, why do you swipe left on one person and swipe right on another?

Are you carefully weighing every factor that makes someone a good romantic match?